Revamping
a brand with
purpose
- CLIENT: Heroes for Change
- ROLE: Brand Identity
- Brand Strategy
- Identity Development
- User messaging
- Collateral Design & Production
- Digital Branding
- Creative Design
In June 2017 Unilever in collaboration with like-minded partners with impact ambitions: Sightsavers, UNFPA and AMREF Health Africa. Launched a social mobilization volunteer programme Heroes For Change. Our task then was to create a simple text-based logo that would form the identity of the Heroes For Change movement.
THE
CHALLENGE
Having grown over two years the programme branched out into a separate entity. They once again charged us with creating a brand transformation with true purpose. We looked at creating a new look and feel to resonate more with the target audience. Our goal was to create a new fun vibrant dynamic youth-oriented brand.
THE
PROCESS
We engaged in several intense brand discovery and strategy sessions, identifying users and goals and developing brand attributes and brand positioning statements .After which dove deep into the design having identified user needs, brand attributes, tone & voice and brand goals.
THE
OUTCOME
A unique flexible refreshed brand that resonated with the client and users.
